Sustainability as a value is only legible through operations. Planet Positive is the operational expression of the Beyond Natural argument made concrete in every decision we take.
We run our spa and production on 100% renewable electricity. We partner with Marin Sanitary Service for documented waste management. We build plastic-free systems around aluminium and FSC paper. And we are honest about what we haven't achieved yet — because we think that matters more than claiming what we haven't earned.
We're not yet carbon-neutral, and we won't claim it until we've properly measured, reduced what we can, and only then considered credible offsets. Until then, we say exactly what's true.
What we're doing operationally
| 100% renewable electricity — spa and production | Operational |
| Documented waste management — Marin Sanitary Service |
Operational |
| Aluminium + FSC paper — zero plastic by default |
Operational |
| Beyond-natural lens — nature-identical where better for skin and planet | Policy |
On the record
We are not yet carbon-neutral, and we won't claim it until we've properly measured, reduced what we can, and only then considered credible offsets. We say exactly what's true — because greenwashing is the thing we are most committed to never doing.
The Beyond Natural argument — made at the top of this page — is the lens through which every sourcing decision is made. It connects directly to Responsible Chemistry, to Material Integrity, and to the Living Formulation System. Planet Positive is not a separate initiative. It's the consequence of taking all three seriously.